We are all aware of how crucial it is for every brand, however big or small, to have a distinct, unified visual identity.
A portion of it is defined by your logo, typefaces, and brand colors. Another equally important aspect of your identity is the media representation of your brand as a whole and the services it provides. For fashion brands, photographs, designs, and illustrations which consistently interact with your audience are vital for creating brand recognition and spreading awareness.
When it comes to pictures, there are certain necessary steps aimed to help you properly interact with your audience in order to grow your brand and better your business market. For example, long- and short-term questions like ‘What do we seek to achieve through this shoot?’ or ‘Does this photoshoot contribute to strengthening the brand’s image in the near future?’ serve as a strong basis and a firm approach to the market.
These are important steps we recommend you follow in order to organize a fruitful and effective photo shoot for your brand, regardless of how big or little, product- or service-based it is:
Clarify your fashion brand and target market.
Before jumping into a photoshoot, it’s advisable to ensure you and your team fully understand your brand’s goal. If your company is just getting off the ground, now is a wonderful time to review the unique parts that sets you apart from the competition. Go over your purpose and vision statements, consider your brand personality, ask yourself/team literal questions like ‘Why did I/we create this brand?’ or ‘Who is our Ideal client?’
Acknowledging this will give you a firm start to decide exactly what your brand is and help approach your audience in a personalized way, specific to their requirements and wants.
Specify the shoot’s objectives.
Now, going into the shoot;
It is important to keep in mind that branding shoots differs from other sessions, such as family or portrait photography, in that the images will be used for marketing purposes and are purposefully made to appeal and send a message to your target audience.
Depending on the level your brand currently is on, the objective of a shoot varies. This ranges from new brands showcasing who you are and setting a reputation in the brand market to older brands announcing a new online coaching program you’re launching the next month or showcasing a new denim brand you’ll be stocking this season in your store. In whichever case, make sure you set an objective of what the photoshoot aims to achieve.
Decide the channels you would use the media:
Part of planning your shoot’s objective involves looking ahead;
Where do you intend to apply these resources in promoting your business? Popular locations might include:
- Website
- Posts on social media
- Email bulletins
- Google ads and Facebook ads
- A Street sign, poster, billboard, etc.
Based on your brand’s needs, it could be one medium or a combination of the various platforms. This step is crucial in tailoring the techniques and varieties in your photoshoot to properly suit the algorithm of each platform. Therefore, it’s important to not trivialize this step.
Picking and reserving a place
It’s time to research and select the best studio for your brand now that you are aware of the message, objective, and mood you want to convey.
While picking, it is important to communicate if specific equipment you may need are available or accessible to you. Be sure to reserve any rooms or studios you’ll need, and if necessary, obtain any photographic permits required for on-location shooting.
Studio République offers a consultation period which would enable you ask all the questions you need about equipment and other necessary factors you would love to add for your brand photoshoot.
Fill out our contact form and we will get back to you as soon as we can!
With these steps, you’ll be ready for an effective brand photoshoot, which aims at the growth of your brand.